ABOUT US
Follow your passion, and success will follow you
OUR MISSION
To honor the legends of the trail — one shirt at a time. We create apparel that captures the spirit of classic 4x4 vehicles and the culture that surrounds them. Each piece is made to last, to tell a story, and to reconnect people with the rigs, roads, and memories that shaped them. We work with certified organic materials and conscious partners — because the trail we leave behind matters, too.
OUR STORY
Less hype. More heritage. We believe in owning less, but choosing better. In a world of throwaway trends, we create garments with staying power — rooted in authenticity, not algorithms. Our designs aren’t about chasing attention. They’re about holding onto what matters: machines, moments, and memories that refuse to rust.
OUR APPROACH
Simple lines. Thoughtful choices. Built to endure. We focus on clean, minimal design that lets each vehicle’s character speak for itself. Our embroidery and print methods are chosen for long-term durability and low-impact production. All garments are made using organic or recycled fabrics, in certified ethical supply chains. Small runs. No deadstock. No shortcuts.
OUR PHILOSOPHY
Less hype. More heritage. Lower footprint. We believe in owning less, but choosing better. In a world of throwaway trends, we make gear with staying power — rooted in authenticity and made responsibly. No mass production. No greenwashing. Just timeless pieces that tread lightly, and wear in, not out.
CONTACT INFORMATION
We’d love to hear from you — whether it’s about your order, our gear, or your latest trail story. Questions, feedback, or suggestions are always welcome. Just drop us a message using the form below.
Based in Switzerland. Shipping across Europe, USA and the World.